This summer we decided to go back to the basic with our newest Royal Dynamite Classics Collection. Keeping it clean, simple, and vibrant while highlighting the Royal Dynamite Logo. It was important for us to take it back to where is all started. From a branding perspective we wanted imprint our logo and brand in the minds of our audience past, present and future.
The collection reflects bright summer hues complemented with some dyed washed fabrics. The campaign was shot in Los Angeles, the birthplace of Royal Dynamite. We, as co-founders are the centerpiece of the shoot. We are afro-millennials that make clothing for other millennials.
You can SHOP the collection online.